Articles and Publications relating to Entertainment Licensing and Intellectual Property from our own Journal of Entertainment Marketing and Merchandising and selections from other sources used with Permission.

Bestselling Books by Brian Forbes

Learn About Licensing at the 2025 Licensing Expo

Attend the 2025 Licensing Industry Expo in Las Vegas.

Distribution News

Paramount’s new owners to increase film production, hang on to cable networks
Streaming Movies ‘Not a Priority’ at Paramount-Skydance; David Ellison Says ‘Debate Is Over’ About Theatrical Releases Driving Value for Film
How we made Wednesday — by the creators of the hit Netflix show
Peter Bart: Both ‘The Naked Gun’ And Its Studio Are Banking On The Promise Of Reboots
The Naked Gun pitch scared Paramount so much they requied them to film a pilot of the movie before they’d say yes

What The Licensing Industry Can Learn from ‘KPop Demon Hunters’

Sony sold Netflix the rights to ‘KPop Demon Hunters’ in a pandemic-era safety play—and now it’s Netflix’s biggest movie ever
How ‘KPop Demon Hunters’ Became Netflix’s Most Watched Movie Ever
‘KPop Demon Hunters’ Breaks Record As Netflix’s Most-Watched Movie Ever
KPop Demon Hunters Now Means For Netflix & Sony
Angara Unveils Sparkling First-Ever Studio Collaboration With Disney’s Freakier Friday
Here’s Every Freakier Friday Popcorn Bucket & Collectible: AMC, Regal, Cinemark, Marcus

Protecting Intellectual Properties

Interview: Can AI imitate Ghibli style without breaking the law

Learning to Protect your Intellectual Property from License Global.

The Use of Dead Celebrity Images in Advertising and Marketing.

U.S. Department of Commerce on how to Protect Intellectual Property.

The U.S. Patent and Trademark Office on Protection of Intellectual Property.

The messy legal scrap to bring celebrities back from the dead | WIRED UK

Guide To Deceased Celebrity Licensing.

Doctor Who – Partners In Copyright Crime.

How director Ryan Coogler’s historic Sinners deal with Warner Bros could change his life

Sinners lucite film strip competition

Marvel Studios

30M Social Media Followers: Stan Lee Brand Expands Through Disney Parks, Marvel Film Licensing

Marvel, BoxLunch Debut Collection Inspired by Marvel Studios’ ‘The Fantastic Four: First Steps’

Kartoon Studios bolsters Stan Lee licensing slate with Madame Tussauds, Panini and Topps.

Barbie And Mattel

Barbie is Everywhere! – Here’s How that Happened.

Barbie Licensing – Brand Collaborations To Create An Icon..

In a Barbie World- How Mattel’s Savvy Brand Licensing Has Turned The World Pink.

Barbie Brings New Life To The Big Screen.

The Story Behind Barbenheimer.

Studio Ghibli

‘Dare to Deliver Anime to the World’: Ex-Studio Ghibli President Backs New Anime Production Brand
The Commodification of Studio Ghibli
Studio Ghibli’s My Neighbor Totoro Goes International for Spring 2025 With New Cherry Blossom Military-Style Jacket

Bridgerton - Netflix

Williams Sonoma Annuonces Bridgerton Collaboration.

Netflix Sues Bridgerton Musical Creators for Copyright and Trademark Infringement.

Bath and Body Works Create Bridgerton Inspired Products.

Wednesday - Netflix - MGM

MGM Builds Licensing Program for “Wednesday” Series.

Wildbrain CPLG and MGM Consumer Products Expands Wednesday Addams Licensing Program.

Netflix Licensing

Netflix’s Video Game Spin-offs.

Primark and Netflix reveal Stranger Things Collection.

Apparel

From Star Wars to Her Universe.

Loungefly Launching Pet Collection.

Her Universe Kiosks Popping Up in Malls Around the Country.

Loungefly’s Geeky Backpacks are Big Business for Collectible Compy Funko.

This Woman Turned her Star Wars Fandom into a Booming Business.

Accessorizing  With Loungefly.

Wonka

Wonka Release New Gummies Ahead Of Movie Premiere.

Petsamrt and Warner Bros. Wonka Collection Inspire With A New Wonka Collection.

Product Placement

Anatomy of a Product Placement.

How to Use Product Placement in Movies to Cut Costs.

Brands and Movies – A History of Product Placement.

Show Me The Money – The World Of Product Placement.

Know Everything About Product Placement.

Production Accounting

Taking Production Accounting to a Whole New Level.

Paramount Production Accounting Manual., TV Series or Ad

Brand Licenses

M3GAN Dress-up Coming from Rubies.

How The Battle Over Star Trek Rights Killed J.J. Abrams’s Grand Ambitions.

Jordan Peele's Halloween Scares Up New Licensing Efforts

Radio and Broadcast Promotion of Filmed Entertainment

How Ad-Supported Audio Can Power Movie Marketing.

Radio and Movie Collaborations – A Winning Combination.

Audio is the Missing Movie Marketing Ingredient.

Placements – How to get Your Music in a Film, TV Series or Ad.

Promotional Events

Jordan Peele's US is Showing at the Santa Cruz Boardwalk Where it was Filmed
Horror film "Us" brings tourists to Santa Cruz Beach Boardwalk