Articles relating to Entertainment Licensing and Intellectual Property from our own Journal of Entertainment Marketing and Merchandising and selections from other sources used with Permission.

Learn About Licensing at the 2024 Licensing Expo

Attend the 2024 Licensing Industry Expo in Las Vegas.

Protecting Intellectual Properties

Learning to Protect your Intellectual Property from License Global.

The Use of Dead Celebrity Images in Advertising and Marketing.

U.S. Department of Commerce on how to Protect Intellectual Property.

The U.S. Patent and Trademark Office on Protection of Intellectual Property.

The messy legal scrap to bring celebrities back from the dead | WIRED UK

Guide To Deceased Celebrity Licensing.

Doctor Who – Partners In Copyright Crime.

Barbie And Mattel

Barbie is Everywhere! – Here’s How that Happened.

Barbie Licensing – Brand Collaborations To Create An Icon..

In a Barbie World- How Mattel’s Savvy Brand Licensing Has Turned The World Pink.

Barbie Brings New Life To The Big Screen.

The Story Behind Barbenheimer.

Bridgerton - Netflix

Williams Sonoma Annuonces Bridgerton Collaboration.

Netflix Sues Bridgerton Musical Creators for Copyright and Trademark Infringement.

Bath and Body Works Create Bridgerton Inspired Products.

Wednesday - Netflix - MGM

MGM Builds Licensing Program for “Wednesday” Series.

Wildbrain CPLG and MGM Consumer Products Expands Wednesday Addams Licensing Program.

Netflix Licensing

Netflix’s Video Game Spin-offs.

Primark and Netflix reveal Stranger Things Collection.

Apparel

From Star Wars to Her Universe.

Loungefly Launching Pet Collection.

Her Universe Kiosks Popping Up in Malls Around the Country.

Loungefly’s Geeky Backpacks are Big Business for Collectible Compy Funko.

This Woman Turned her Star Wars Fandom into a Booming Business.

Accessorizing  With Loungefly.

Wonka

Wonka Release New Gummies Ahead Of Movie Premiere.

Petsamrt and Warner Bros. Wonka Collection Inspire With A New Wonka Collection.

Product Placement

Anatomy of a Product Placement.

How to Use Product Placement in Movies to Cut Costs.

Brands and Movies – A History of Product Placement.

Show Me The Money – The World Of Product Placement.

Know Everything About Product Placement.

Production Accounting

Taking Production Accounting to a Whole New Level.

Paramount Production Accounting Manual., TV Series or Ad

Brand Licenses

M3GAN Dress-up Coming from Rubies.

How The Battle Over Star Trek Rights Killed J.J. Abrams’s Grand Ambitions.

Radio and Broadcast Promotion of Filmed Entertainment

How Ad-Supported Audio Can Power Movie Marketing.

Radio and Movie Collaborations – A Winning Combination.

Audio is the Missing Movie Marketing Ingredient.

Placements – How to get Your Music in a Film, TV Series or Ad.